With Halloween fast approaching, chocolate companies are raking in the profits from consumers stocking up for trick-or-treating. This is precisely the moment that Hershey does not want a public relations disaster, and that’s why our Raise the Bar, Hershey! campaign is pulling out all the stops.
We’ve teamed up with Change.org, an online platform for social change, to send targeted messages about Fair Trade to Hershey’s top executives, putting our total number of signers — from multiple sites — at over 100,000! But Hershey has yet to budge.
This timely new video illustrates what’s wrong with Hershey’s chocolate, to inspire action. Watch it now and please share with your friends this Halloween!